Steal this Widget and Save Lives

It’s very satisfying being in the plant business. Offering products that people want, love and that bring joy is a “good thing.” But it’s also satisfying to have the opportunity to do more. That’s why I’m proud to say that Proven Winners ColorChoice has partnered with the Breast Cancer Research Foundation® and have created a goal to raise $1,000,000.00 for breast cancer research. Yes – I said a million dollars! We’re calling it the Invincibelle Spirit Campaign and we’ll be donating $1.00 for each Invincibelle Spirit Hydrangea sold towards the cause.

But I want to do more – and will have to do more to reach a million dollars.

I’d like to enlist your help. I’m not asking you to make a personal donation, (although - if you feel so inclined that would be great.) What I’m asking for is for you to think creatively about how you or your company can work with us to make a difference. Get together with you’re your staff and come up some creative ideas to raise money and support the cause. And remember, I'm here to assist you.

If you have a garden center - perhaps you can sponsor an Invincibelle Spirit fundraiser. This spring, we worked with Fruitbasket Flowerland of Grand Rapids Michigan. They ran an on line auction and raffled off Invincibelle Spirit Hydrangeas raised $1,900. Chalet garden center did the same and raised $1,600. If you’re a wholesale nursery, maybe you can help and encourage your customers to conduct a fundraiser.

Or … at the very least copy the BCRF donation widget (badge) at the top of this post and paste it on your website or blog. Every little bit helps.

Breast cancer is an important cause to your customers. Give them opportunity to help and get involved. Breast Cancer is the second leading cause of cancer death in women, exceeded only by lung cancer. It is estimated that in 2009 about 192,370 new cases of invasive breast cancer will be diagnosed among women in the United States. At this time there are about 2.5 million breast cancer survivors in the United States.

About the BCRF

Teaming up with the Breast Cancer Research Foundation seemed a natural fit for Invincibelle™ Spirit. After all it’s a survivor and a thriver, with breakthrough pink flowers. We partnered with the Breast Cancer Research Foundation because it is the most highly rated charities in the United States. They have received a 4–star rating from Charity Navigator for 8 years running – something that only ten out our 5,410 charities can boast. Over 90% of the money raised by BCRF goes directly to research. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. Find out more about this worthy organization at